Despite the fact that at the end of the day, it’s primarily a videogame, we’ve always conceived of The Time Tribe as an experience that would cross the digital/analogue divide with ease. That’s because much as young ‘digital natives’ love technology and consider its daily use as natural as breathing, kids never lost their love of playing with physical objects they can take to the playground, stuff into a backpack for show and tell, or add to a burgeoning collection on a shelf.

Interesting to see that JWT predicts a burst in the ”fetishization” of real world goods - including physical counterparts for digital activity - among the world population at large, as one of their Top 10 Trends for 2012!